Your website is not about how much you say, it’s about what people see and understand when they’re NOT reading. It’s about making sure visitors don’t NEED to read anything. Instead, they’ll scan, assess, and decide—all within seconds.
Here are a few ways to ensure your website works harder so your users don’t have to.
Read MoreMost people know that web content needs to be short, clear, and skimmable. But what’s the real impact of well-crafted web copy on your business? It’s not just about keeping visitors on your page—it’s about driving them to take action.
Here are five reasons why it’s worth investing in optimising your website text.
Read MoreIncorporating an FAQ section into your website content strategy can significantly enhance user experience, improve SEO, and provide valuable support for complex offerings. However, the decision to include FAQs should be based on your specific website context and audience needs.
Here are some tips on when to include a FAQ section on your website.
Read MoreHaving a well-cared-for website is not just a digital asset; it's a testament to your commitment to ethical sustainability. Here are some tips to reduce the carbon footprint of your website.
Read MoreIf you really want to achieve your business goals, simply having a website is not enough. To get the most out of your website, you need to have a website strategy. Find out the steps I take when developing a website strategy.
Read MoreIt's important for website strategists to stay updated on emerging technologies and trends to adapt their strategies accordingly. Here are some of the main factors I’ve been incorporating lately.
Read MoreBy presenting information in a way that is visually appealing, user-friendly, and effectively communicates the intended message you are applying both SEO and good content design principles. The compliment each other.
Read MoreBy aligning your content with search engine guidelines and user expectations, you can create a well-optimised website that attracts and engages both search engines and visitors. Find out why.
Read MoreWhy you should attend a writing for web course? In the digital age, where attention spans are short and online competition is fierce, the ability to write captivating and persuasive content for the web is a valuable skill. Here’s my cheat sheet of things you might learn without the need to attend.
Read MoreThis is the most important question I ask my clients before we do any work on any website. If you don’t know why you have a website, how are you going to make it an effective website?
Read MoreImages play a very important part of the design of your website.
Find out why you should pay close attention to images on your site and where you can source them.
User experience research is finding out how your users use your website. It’s also called User Testing. What is their (your users) experience of your website? Do they like it? Do they understand the content? Can they find what they want to find? Do they understand how to use the site?
There are many different types of user research you could choose. Below are some examples of some of the more common ones.
Read MoreProducing and collating content for a new website takes time, skill and effort. Investing time on a website content strategy will help you through the process.
See my 5 tips to consider when commissioning and collating content for a new website.
Read MoreAs a website consultant, I get asked this question on a regular basis. “How much does a website cost to build?” Here are some things to consider when deciding how much to spend on a new website.
Read MoreWriting for the web is different because people read websites in a unique way. Here are some things I’ve picked up over the years when writing for web.
Read MoreA website brief is a chance to really think about why you want a new site and what you want it to do. I’ve included a list of useful questions to consider and information to include when writing a website brief.
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