Improve your website performance
That Web Person, led by Reena O'Neill, offers comprehensive freelance website communication services, focusing on improving website performance and user experience. Services include website reviews, strategy development, user research, project management, and SEO.
Reena's approach starts with understanding your website's aims, users, and capacities, ensuring a tailored strategy.
Her work is characterised by a deep commitment to making websites effective, reflecting her extensive experience in digital communications.
Website services include:
Below are some of the general website services available, but please get in contact about any web query you need assistance with.
Website communication strategies
Website content design and user experience ehancement
Website Communication Strategies
A website strategy is essential for any growing business. I will develop a tailored strategy to enhance how a website communicates with its audiences, focusing on clarity, engagement and conversion. This includes analysing the target audiences and aligning the website’s messages with your website goals.
In simple terms, this includes being clear on who your audiences are, why they visit, what they want to do and how they want to do it. You may have this information already, or we can work on this together.
Website Content Design and User Experience Enhancement
Content design is making sure your website is organised and presented to help users find what they need intuitively, while also meeting your website goals. This will lead to increased user satisfaction and higher conversion rates.
Good content design involves understanding what you are trying to achieve, and what your users want to achieve and then making the two fit together. I will first look at how your website is performing. I compare your site to competitors and speak with users and potential users. I also keep in mind content managers’ skills and time resources, making sure sites are as easy to maintain once built.
If you‘d like to learn more, please get in touch.
User Research and User Testing
User Research is checking how your users use your website. It could be that you've just launched a new website and you want to see if the new functionality and design works, or it could be that you want to re-build the website and want to see which parts of the site are currently working and which parts aren't working so well. Or you may need some user research to understand your key search terms for search engine optimisation work.
The website is all about your users, so understanding them is the foundation to any successful website project.
Types of User Research include:
Focus Groups or workshops
Task-based testing
Card Sort exercises
Tree Jack testing
Website Production / website project management
If you’re thinking about getting a new website for your organisation, but not sure where to start, I can help.
Website project management services include:
User Research
Writing a website brief
Writing a technical specification
Find and choose a suitable website agency or freelancer
Liaising with the agency/freelancer throughout the website build
Content design (navigational structure)
Content management training
Copy-writing
Content population (building the pages and adding in text and images)
User Testing (pre and post build)
Goal and reporting setting
See UCL Estates Website Project Management as an example of a full website development project provided by That Web Person.
Search Engine Optimisation
Search engine optimisation is about increasing your chances of potential users finding your site through search engines like Google. This means being clear about what you want to be found for (key search terms), your website goals and messages.
Once you have a good idea of your key search terms, we can then set to work making simple changes to improve the chances of people finding you through search engines for these terms, but also ways to keep the user on the site for longer and engaging with you.
This is not a technical piece of work, it’s about improving the content. I won’t offer you tricks. I want to make your website the best website it can be.
Writing a website brief
Before you can start any website project you need a solid website brief. A website brief includes more than just how many pages you need. It can include websites you like or don't like, any research you may have from your Google Analytics reports, decision makers, timelines and budgets. Including a budget in your brief is important so that your web agency can recommend the best website options to manage your budget.
Related - ‘How to write a website brief’
Technical Specification
Your website will have many technical elements from simple news listings to more complex online payment integration or database search facilities. Each one of these functions requires a set of steps the user has to take, details what the user expects to happen and includes what you need to do or collect at each step to reach your website goals. This is what goes into a technical specification.
My expertise will guide you through the process so you are 100% sure, what you ask your developer to do, is what you get.
Prices
Work will be quoted giving you a good idea of what will be involved, what will be delivered and how much it will cost.